Early Stage · iOS · Travel

AN AUDIO TOUR FOR THE WAY PEOPLE ACTUALLY TRAVEL.

TourTour is a calm, offline-first, location-aware audio walking guide for independent travelers. No planning required. No screen time needed. Walk the city tells its own story.

See Why It Works
1.5B+
International tourist arrivals per year globally
UNWTO, 2024
80%+
Smartphone penetration among travelers in key markets
Statista, 2024
60%+
Growth in self-guided and independent travel since 2020
Phocuswright
0
Dominant apps for calm, offline-first, location-aware audio tours on iOS
Market gap
The Opportunity

TRAVEL IS THE WORLD'S LARGEST CONSUMER CATEGORY. AUDIO IS HOW PEOPLE LISTEN WHILE THEY MOVE.

Wireless earbuds are now standard travel gear. Travelers prefer self-guided over group tours. Yet the apps for audio city guides are either clunky, low-quality, or locked in tour packages. The category is large, growing, and underserved.

$1.9T
Global travel spending
Travel is recovering strongly post-pandemic, with leisure travel growing faster than business. Independent travelers represent the fastest-growing segment.
70%
Travelers now own wireless earbuds
AirPods and equivalents have made audio the default way people consume content while moving. The habit already exists TourTour meets it where people are.
No
Market leader in this category
VoiceMap, GPSmyCity, and Rick Steves Audio Europe each serve a narrow niche. None offer a polished, offline-first, location-aware experience built for modern iOS.
Why TourTour

BUILT AROUND ONE QUESTION. DOES THIS HELP THE USER LOOK AT THE CITY, NOT THE SCREEN?

Every design decision in TourTour is optimised to keep the traveler present in the experience, not managing an app. This creates a fundamentally different product and a defensible position.

01
Location-aware, zero interaction
Stories play automatically when you approach a landmark. No searching, no tapping, no menu while you're standing in front of the Colosseum. Phone in pocket, eyes up.
geofencingbackground audio
02
Offline-first city packs
Download before the trip, listen everywhere. Bad roaming, underground tunnels, Italian alleyways TourTour keeps playing. A hard technical requirement most competitors skip.
preloaded audiono roaming
03
Curated, consistent quality
Every story is reviewed before it ships. Consistent tone, right depth, no AI-generated summaries. Travelers pay for quality this is what earns repeat purchases city after city.
human reviewedconsistent voice
04
Native iOS, Apple-first
Built for iPhone from day one using Apple's own frameworks. StoreKit 2 for payments, CloudKit for user data, MapKit for navigation. Lower infrastructure overhead, better platform integration than any web-based competitor.
swift nativecloudkitstorekit 2
The Product

SIMPLE FOR THE TRAVELER. LEAN UNDERNEATH.

A native iOS app that gives independent travelers a polished audio guide experience that works the way they already move through cities.

TourTour is a native iOS app that gives independent travelers a polished audio guide experience that works the way they already move through cities. Open the app, pocket the phone, walk.

City content is sold as downloadable packs one purchase, full access, no recurring charges required. A subscription tier unlocks all cities for travelers who visit multiple destinations.

Two monetisation models in one app
City packs validate willingness to pay once. Subscription unlocks repeat-visit value. Both run through Apple's native StoreKit no payment infrastructure to maintain.
Content is scalable
Each city is a structured pack of landmarks, audio, and metadata. New cities don't require app updates. It's a content pipeline, not a dev cycle.
Minimal server infrastructure
No user database, no session management. The backend is a content catalog and file delivery layer. Lean to run, simple to scale.
Live session · Tallinn Old Town
Alexander Nevsky Cathedral
narrating 1m 42s
Toompea Castle
240 m
Town Hall Square
12 min
St. Olaf's Church
18 min
12
Stops
2.8 km
Route
Offline
Ready
The Team

FOUNDER-LED. MOVING FAST.

One person, one product, full ownership of every decision.

Philipp Eiselt
Founder
Designer, developer, builder. TourTour is conceived, designed, and built by one person keeping scope tight, decisions fast, and the product coherent. Based between Germany and Estonia.

icelt.net →
Legal entity
TourTour OÜ, registered in Estonia, European Union. Clean cap table. EU e-Residency infrastructure.
Stage
App in development. City content in production. Targeting App Store launch in 2026.
Build
Native iOS (Swift), lean backend (TypeScript), content pipeline. Purpose-built from scratch. No technical debt from a pivot.

INTERESTED IN TOURTOUR?

If you are a traveler-focused investor, a travel industry partner, or simply curious, reach out.

Reach Out See the Product

Deck and financials available under NDA on request.